The short answer to “Why sustainable food needs big business?” is that both challenges and solutions are driven primarily in the market. Food and agriculture globally account for more greenhouse gas emissions than all transportation, 70 percent of all fresh water use, and employment for more than a billion people. Small farms and small businesses are vitally important parts of the system, but the magnitude of the challenges before humanity require that we work at both ends of the system – the big end and the small end -‐ with the largest possible impact on the greatest number of people and acres as fast as possible.
By Hal Hamilton, Sustainable Food Lab
