Alex Morgan is the Director of Markets Transformation for North America for the Rainforest Alliance. He leads and manages a team that works with companies across the different sectors of our work – agriculture, forestry, tourism and climate – to source sustainably produced goods and services. He works extensively in coffee and cocoa, but also in other industries and sectors. Alex works with companies to develop and execute sustainable sourcing programs, including supply chain management, marketing initiatives and internal education. He manages the cultivation of new business relationships and oversees stakeholder engagement and awareness building within the NGO community, government agencies and activist groups. He also works with companies already participating in Rainforest Alliance Certification to increase and deepen their engagement in the program and to assist them in effectively communicating the Rainforest Alliance mission to their customers.
Alex worked previously for Audubon, U.S. Senator Cantwell and other small regional non-profit organizations in the Seattle area. He has studied and worked in Belgium, the Netherlands and Madagascar where he participated in a large regional conservation project with the Wildlife Conservation Society and CARE International. Alex lives and works in Seattle, where he is an avid backcountry skier and serves on the Board of the Northwest Avalanche Center. He serves on the Specialty Coffee Association of America’s Sustainability Council.
The Rainforest Alliance is an international non-profit conservation organization that has certified over 1 million acres of farmland in 18 countries to the Sustainable Agriculture Standard and over 100 million acres of forestry to the Forest Stewardship Council (FSC) standards in over 60 countries.