Landscape initiatives in which draw-down of water aquifers is primary driver

John Rogers from AB InBev and Charlotte Cawthorne from Innocent shared collective action initiatives—John in Guanajuato Mexico, and Charlotte in southern Spain.

John’s take-aways were:

  • Get started.
  • Share with others.
  • Let go of preconceptions about solutions.
  • Find local ownership.
  • Get some quick wins while also working on long-term solutions.

Charlotte’s suggestions were:

  • Do your homework up front, and know your stuff.
  • Commit to a journey and accept that it will take time.
  • Don’t do it alone.
  • Share common goals, stick with them, and don’t keep changing.
  • Organize your group with a workplan, regular calls, a neutral facilitator, clear communications, and farmer engagement.
  • Get native, working with a local well-connected group.

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