The Shubh Mint Project: How partnerships and project design helped raise incomes of Indian mint farmers

Tanager and Mars Wrigley Confectionery have been working together in India since 2014 to help farmers the mint supply chain increase income and boost productivity. This webinar will be a discussion and presentation on the Shubh Mint Project, currently in its third year of implementation. Experts from Mars Wrigley Confectionery and Tanager will share lessons learned from the design and implementation of this project, with an eye towards how the project has improved lives and livelihoods of farmers, including a 250% increase in net incomes from mint. This case will address a sourcing situation where a lead firm is not buying the crop which provides the majority of household income, yet provides a critical component of that income with considerable potential for improvement.

This webinar is hosted by the Living Income Community of Practice which is co-facilitated by the Food Lab, ISEAL and GIZ.

photo courtesy of Tanager