Bringing your own “crossroad” into the room
Speakers: Eric Leong Son, ABinBev; Urvi Kelkar. ABinBev
This session shifted focus from the overall trends and opportunities in East Africa to decisions ahead for the organizations of participants. Erik Leong and Urvi Kelkar of SAB Miller (now AB InBev) each shared stories of their own shifts in strategy., Eric in pioneering local sourcing by breweries in Africa, and Urvi integrating rural development along side commercial strategies in Uganda. Following the panel discussion, everyone in the audience reflected upon their own “crossroads” and shared in small groups.