Check out this video featuring Kellogg’s work on Cool Soil Initiative in Australia. The Cool Soil Initiative was launched in 2017 under the leadership of Mars Petcare and in 2020, expanded to include major food manufacturers in Australia including Kelloggs, Manildra Group, Allied Pinnacle, as well as the Food Agility CRC and leading researchers at Charles Sturt University. The impactful project is building a data-driven approach in partnership with farmer led organizations Riverine Plains, Central West Farming Systems, Farmlink, and IREC, to reduce emissions and increase the adoption of soil building practices on over 1.5 million acres in New South Whales, Australia. The Food Lab has helped lead collaborations among the partners.
